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Brands Win Championships, by Jeremy Allen Darlow
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Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great.
Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels.
"A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win
"Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind
"Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated
"Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
- Sales Rank: #79734 in Books
- Published on: 2015-01-31
- Original language: English
- Number of items: 1
- Dimensions: 7.99" h x .49" w x 5.00" l, .43 pounds
- Binding: Paperback
- 190 pages
Review
"A must read for anyone in sports marketing. This book sees the future and shows you how to get there." -- Nate Scott, USA Today Sports, For the Win
"Win or lose, here's how to build a national reputation for your college sports brand."
-- Al Ries, Author, Positioning: The Battle for Your Mind
"Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports."-- Seth Godin, Author, Linchpin
"Brands Win Championships offers a practical primer on how to build your brand with story and perception" -- Tim Newcomb, Sports Illustrated
"This is your road map to building a winning brand."-- Howard Schnellenberger, Head Football Coach, University of Miami, 1983 National Champions
Most helpful customer reviews
2 of 2 people found the following review helpful.
Concise, Clear, Actionable Plan for College Athletics Pros
By Russell Houghtaling
So impressed with Darlow's handle on how to succeed in college athletics. Concise and actionable, this book is a must-read for college athletics administrators. It's a digital world, where anyone can have national and international reach. How will you take best advantage of it? Darlow lays out a workable step-by-step plan for departments off all sizes.
On my must-read list, right after Maxwell's 21 Laws.
2 of 2 people found the following review helpful.
Jeremy Darlow's Brands Win Championships is an informative and engaging ...
By Elizabeth Arbanas
Jeremy Darlow's Brands Win Championships is an informative and engaging read. Having little exposure and knowledge about the sports marketing world, I finished with a sufficient understanding of the key marketing concepts and tools that drive success in college athletics. I found this book highly entertaining and thought provoking.
1 of 1 people found the following review helpful.
The Future of Collegiate Athletics
By Matt R Potter
A smart, fascinating, well put-together book that tackles a subject that is paramount to any current collegiate athletic program. Jeremy Darlow does a great job of opening your eyes to the 'New World' of collegiate athletics and what it means to not only field a great team but to create a brand that sustains and grows it. This book gives great insight into why certain programs seem to always be successful and why some only have that one big run. Whether you are a college administrator, marketing student or just a sports fan this book is fun to read and is loaded with detailed information and out-of-the-box thinking.
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